Becoming a Product Builder
A practical course for product managers and anyone with an idea they want to build — and do it right the first time.
3 parts · 1 day · ~3.5 hours
At a glance
Becoming a Product Builder is a live workshop from The AI PM Hub, taught by Ofer Regev. A practical course for product managers and anyone with an idea they want to build — and do it right the first time.
- Prerequisites
- No coding or ML theory needed. Bring a laptop.
- Format
- Live, in person
- Duration
- About 3 hours across 3 sessions
- Price
- ₪299
- How to register
- Choose a date and register directly on this page.
- Your instructor
- Ofer Regev — 12 years shipping products across enterprise.
- Last updated
- 6 October 2026
About this workshop
Overview
The curriculum
What you'll learn
Learn the Basics
LLMs, Claude Code & Getting to Spec
- →LLMs: what works and what doesn't
- →Why building prompts differ from regular chat
- →Claude Code vs Cowork: when to use which
- →From idea to spec in 20 minutes
- →Setup: CLAUDE.md, skills, and workspace
Build It
From Spec to Working Product
- →Write your mini spec (10 min)
- →Live build session
- →Troubleshooting as teachable moments — every breakage is a learning opportunity
- →Quick showcase round: everyone shows what they built (10 min)
Ship It
Database, Auth, Deploy & Staging
- →Database with Supabase (10 min)
- →Authentication (10 min)
- →Deploy + production URL + staging environment so you don't break what works (18 min)
- →Closing: what's next? (5 min)
Your instructor
Ofer Regev
Product Manager · AI Lead · Founder, AI PM Hub
12 years shipping products across enterprise. Obsessed with the intersection of AI and product management — building tools, curricula, and communities to help PMs thrive in the AI era.
What past participants say
Real results from real PMs
“Really enjoyed yesterday’s AI PM session! It hit the balance between exploring AI tools and practical product-building experience. It was a pleasant and deeply enriching experience. I highly recommend it for anyone looking for interactive live learning!”
Ortal
“Had a great time first of all. I came without any AI knowledge and wanted some tools for creating my first web site using the AI. In this course Ofer provided me with the basics and explained in the most simple and logical way to understand it. The great team atmosphere and lots of question with a lots of straight answers made the course to be so unique. Thank you Ofer for this one”
Yaron
“Practical information and guidence, I learned new skills, and it was the first time I brainstormed a PRD with Claude”
Maya
Got questions?
Frequently asked questions
Is this in Hebrew or English?
The workshop is delivered in Hebrew. Slides and materials are bilingual (Hebrew + English).
Is it online or in person?
The session is held live, in person, in the same room.
How do I pay after registering?
After you submit the form, we'll send you payment details over WhatsApp — bit or bank transfer. Your spot is held for 48 hours while payment clears.
What if I can't make it?
Cancel 7 or more days before the session for a full refund. Between 7 days and 24 hours before, you get a 50% refund. Less than 24 hours before, or if you miss the session, there is no refund. You can reschedule once, free of charge, if you ask at least 24 hours before the session. The full terms are on the Terms page.
Will there be a recording?
This is a live, in-person session — there's no recording. The hands-on format is the point: you build something real in the room.
What do I need to bring?
A laptop, and ideally a Claude or Cursor license (free tiers work but paid tiers give you a much smoother build experience).
Is this right for me if I'm not technical?
Absolutely. The workshop is designed for PMs — no code, no ML theory. You'll leave with practical skills you can use on Monday morning.
For teams & orgs
Want your own customized workshop? Let's build it together.
Tailored curriculum, your tools, your team's context. Delivered live or async.
Get in touch →